Listen to the best of Snoop Dogg on Apple Music and Spotify. After an unusual three-year turn in the corporate suite, Jay-Z, the rap superstar, said Monday that he would step down from his post as. He also has made multiple investments and endorsements spanning the lifestyle, food/beverage, and cannabis industries, and founded the Snoop Youth Football League in 2005. NEW YORK, (The Southern African Times) Nigerian American record label executive, Tunji Balogun has joined multinational record label, Def Jam Recordings as its Chairman and CEO to take effect on January 1, 2022. He not only executive produced the Netflix show Coach Snoop, GGN: Double G News, and the TNT game show Joker’s Wild, he garnered an Emmy nomination as executive producer for the hit VH1 show, Martha & Snoop’s Potluck Dinner Party. Snoop’s entrepreneurial spirit is one of the many things he plans to instruct the label’s young artists about. He added, “So when I got the opportunity, my main focus on Def Jam was to help the artists and give them love and wisdom and guidance and understanding, teach them some tricks that I learned in the game - to diversify their portfolios to be superstars.”

Well lemme tell ya, as a young rapper, Def Jam was the holy grail of hip-hop.” “Now, you may wonder why, so late in my career, would I wanna work for Def Jam Records. In the announcement video, Snoop discussed the role. Snoop has a genuine passion for the label and the culture, and we are all excited to have Snoop join the Def Jam Family.” Not only does Snoop understand what it takes to be a successful artist, he is one of the most creative, strategic and entrepreneurial people I know. As Executive Creative and Strategic Consultant, Snoop will work closely with Def Jam’s executive team and artist roster, reporting directly to Universal Music Group Chairman & CEO Sir Lucian. Harleston added: “I have had the pleasure knowing and working with Snoop Dogg for more than twenty years.

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